"A family based in north London seeks an remarkable and qualified educator to support their most junior child on his initial journey to turning into an English gentleman."
When reading this listing, you might naturally skip the phrase "first-steps" as just a turn of phrase.
But, it might be the most important part of this unusual job advert, as it aims to hire a teacher for a 12-month-old.
Hundreds of responses have already been submitted since the unidentified family published their request for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the post has attracted notice in the news, with several questioning why?
Innovative Idea
The CEO, head and founder of a global tutoring firm, which is helping the family in their hunt, said that notwithstanding first scepticism, he considered the concept "forward-looking", and "innovative".
When he spoke with the family, he noted they appreciated the unusual nature of their demand, and how young their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to get a tutor, as they had held off until their older child was five, and by that point "cultural bias had already set in".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", Adam replied. "The manner you eat, the way you speak".
He said the elder child had adopted "very nuanced, non-verbal cues" from the family, and had assumed their cultural habits. The family informed Adam they hoped to prevent the same situation to happen again with their new baby.
The strategy: To hire a UK tutor, who must speak with Received Pronunciation, to guide the baby from day one.
Osmotic Learning
"A lot of the development at the outset here is somewhat absorbed naturally," explained the expert.
It's through this natural absorption that the family are aiming the child will acquire the UK customs they wish to instil.
The consultant said the tutor had to be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family aspire to send their son to".
"The tutor simply needs to be the right kind of person, they'll be carrying out things they don't even know they're doing, simply by nature," he commented.
Expense Not a Factor
The family told the expert the selected educator should ideally also have understanding of or enthusiasm in equestrian activities, skiing, the arts and music so as to inspire the child in a wide range of hobbies.
Additionally though, he explained the family wanted the tutor to sign up the child on a range of classes so the child would be "equestrian training and starting an musical instrument by the time they are about three years old".
In the family's view, assisting their son develop into a "UK sophisticate" will result in achievement and open doors.
"Taking into account the pros and cons of that, because it's certainly a class statement," he adds.
But, in spite of all this tutelage in "Britishness", would the child pick up so-called cultural bias from the globally influenced family he is raised by anyway?
"Absolutely", replied he. "The family understand this may not work, but they've merely embraced the attitude of, 'let's give it a go and we should start as early as we can', because the expense of it is not a concern," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who express similar doubts.
Another CEO, chief executive of Blue Education, who also offer individual instructors, stated that "the journey of becoming bicultural, or indeed, forming one's identity, is something that must be grown into, not manufactured."
Peter explained that he had emigrated from Asia to the Britain at the time of childhood, and had been educated understanding and living both cultures. He went on to learn at Cambridge University.
"The concept that one individual can act as a representation of Britishness, someone who can somehow transfer the attributes of a UK sophisticate to a one-year-old child, seems to me naive and impractical," he wrote.
"From my perspective, employing a typically UK tutor from babyhood will will not automatically create the result they desire.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to experience numerous of the experiences they aspire for their son."
He continued: "The truth is, cultural identity should not be dictated from the external environment; it must be selected, and it must be internally driven."
Acquiring Englishness
Of course, English culture is something Adam hopes can be educated – and sold.
"I believe the reality that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
